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Tokenization of Wine - Enabling an Extended Consumer Experience

While tokenization of assets such as wine is still in an early stage of its development, it is already of increasing economic importance. Michael Paul Kramer, Jochen Heussner and Prof. Dr. Jon H. Hanf of Geisenheim University report.

  • No industry can risk being left behind in the current transition to the token economy.

  • Tokenization of digital and physical assets can solve some of the challenges in the wine industry.

  • As new and compelling use cases are emerging at an increasing rate, tokenization can provide for an extended consumer interaction with the wine product.

Please see here for the full article on Meininger's WBI.

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